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Feazel’s new owner has eye on growth, expansion of contracting firm

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Feazel’s new owner has eye on growth, expansion of contracting firm

(April 23, 2013) – Feazel Roofing Co. has a new owner with an eye on expansion plans as the spring home improvement season begins.

Brothers Mike and Todd Feazel, who founded the Westerville business 25 years ago, sold the company to industry sales veteran Leo Ruberto in early January. The 32-year-old Ruberto first made the pitch to buy the company in mid-2012.

“One day I just asked Mike if he’d be interested in selling the business,” Ruberto said. “He wasn’t planning on selling and hadn’t given it much thought.”

But conversations continued into the fall before a deal began to come together.

Terms of the sale were not disclosed.

Ruberto worked out of Minnesota and Washington, D.C., marketing repairs for storm-damaged houses in the early 2000s after his honorable discharge from the Marine Corps. He arrived in Central Ohio in 2003 and met Mike Feazel as part of that sales work in the aftermath of storms that had hit the region.

Ruberto continued to work on the marketing side of the trade while learning more about the home improvement contracting business. During the last two years, Ruberto worked at Rich Roofing in Dayton.

The new owner said the company has dropped “roofing” from the Feazel moniker, hoping to make residential and commercial customers aware of its replacement windows, siding, insulation and gutter product lines.

“We’re actually an exterior home improvement company,” Ruberto said. “We’re not changing the service the company has provided.”

The business has an administrative staff of eight workers and expects to have 12 office staffers by late this year, he said. Its seasonal employment can top 100 workers.

Feazel Roofing generated $5.8 million of revenue last year, and Ruberto expects the company to reach $10 million in revenue this year before he give more thought to moving forward with plans to expand to the Cleveland and Akron-Canton areas, Dayton and Cincinnati.

“I’d say that’s a 36-month expansion plan,” he said of the geographic growth. “We need to make sure we have all of our processes set in place before we think about other markets.”

The Feazels will remain active on the company’s advisory board, Ruberto said.

“They haven’t totally disconnected themselves from the business,” he said.

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